Advert: Sainsbury’s – Food Dancing
Music: MysDiggi x Sainsbury’s – Food Dancing (Yum Yum Yum)
Sainsbury’s has switched ad agency, from AMV BBDO to Wieden & Kennedy London, and this is their first TV ad from W&K. It features a diverse set of non-actors dancing in their own kitchens as they prepare food. The song, Food Dancing (Yum Yum Yum) by MysDiggi, was specially created for the ad. London-based MysDiggi, formerly known as Mystro, had his first job at Sainsbury’s, and his mother still works there, so he has a personal link with the supermarket. UPDATE: Food Dancing (Yum Yum Yum) by MysDiggi x Sainsbury’s is available to download on iTunes.