Sainsbury’s – Food Dancing

Advert: Sainsbury’s – Food Dancing
Music: MysDiggi x Sainsbury’s – Food Dancing (Yum Yum Yum)

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Sainsbury’s has switched ad agency, from AMV BBDO to Wieden & Kennedy London, and this is their first TV ad from W&K. It features a diverse set of non-actors dancing in their own kitchens as they prepare food. The song, Food Dancing (Yum Yum Yum) by MysDiggi, was specially created for the ad. London-based MysDiggi, formerly known as Mystro, had his first job at Sainsbury’s, and his mother still works there, so he has a personal link with the supermarket. UPDATE: Food Dancing (Yum Yum Yum) by MysDiggi x Sainsbury’s is available to download on iTunes.

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10 thoughts on “Sainsbury’s – Food Dancing

  1. Adrian Pryke

    that theme music to the new ad sounds just like a record that is used on youtube a few years back so it sound to me like someone is telling porkies about it being a new specially created piece. mmmm.

  2. Nockerbilk

    Mystro has been around before shizzlekicks was born! He is an established artist on the UK hip hop scene. Legendary, self promoting and very talented. An all round good bloke.

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