Advert: M&S Food – Spend It Well
Music: Ed Sheeran – Shape Of You
M&S extends its new Spend It Well brand campaign to its food range for this TV ad, which suggests that all you need is a knife and fork to travel this summer. Shots of Venice and other locations are interspersed with typically delicious-looking M&S “food porn”. As with previous M&S Food ads, the visuals are more impressive than the soundtrack, which is anything but adventurous. The new campaign swaps out Rather Be by Clean Bandit for Shape of You by Ed Sheeran, another very popular track that viewers will have heard many times elsewhere. It’s available to download on iTunes.