This guitar loop comes from the intro to the The La’s famous track “There She Goes”. It has been used many times in soundtracks and was also the ‘Goal of the Month’ backing track on MOTD during the 1990′s.
Pity the poor advertising creative who has to come up with something to differentiate myriad of bed and sofa showroom sale ads. This one is for Dreams, apparently, and it’s got Get Ready by The Temptations on it. This is is surely the type of use Smokey Robinson had in mind for the song when he wrote it…