Guinness – Sapeurs

Advert: Guinness – Sapeurs
Music: The Heavy – What Makes A Good Man?

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This new Guinness TV ad is a mini documentary about the Sapeurs, a group of dapper chaps from Brazzaville in the Republic of Congo for whom stylish dressing is a way of life. The soundtrack is provided by funk/soul rockers The Heavy, who come from Bath. The band have featured regularly on TV Ad Music in recent months. Their music has recently been heard in Jaguar, Strongbow and David Beckham Classic ads, and What Makes A Good Man? has already been used in a Borderlands 2 video game ad. You can download What Makes A Good Man? from iTunes.

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