Sainsbury’s – Mog’s Christmas Calamity

Advert: Sainsbury’s – Mog’s Christmas Calamity
Music: Rachel Portman – Original Score

Sainsbury’s revives children’s author Judith Kerr’s Mog the Cat for this three and a half minute festive film, Mog’s Christmas Calamity, which feels more like a TV special than a TV ad. It’s from the AMV BBDO agency, with the sound and music produced by Factory, featuring an original score by Oscar-winning composer Rachel Portman. The magical ad does carry an important message, aiming to promote child literacy with the Save the Children charity. Sainsbury’s is selling the Mog’s Christmas Calamity book for £3, of which £2 will go to Save the Children.

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Best of Christmas 2014


Christmas is the most important time of the year for brands and retailers, and that’s reflected in the high profile given to Christmas TV ads. Many Christmas TV ads feature music, and the right choice of song helps make an ad successful. This year’s efforts have received more than 1.1 million views here at TV Ad Music, but which which was your favourite? Here’s our annual run-down of the top ten most popular Christmas TV Ad Music of 2014. Continue reading