Josh’s Band, assembled via the T-Mobile Join the Band ads, and apparently featuring 1,107 members, has now released a single. Josh is Josh Ward, and he and three friends wrote Come With Me.
This series of ads and internet virals features musician Josh Ward. The story goes that Josh, the bassist with pub band Alphabet Backwards, was approached for a T-Mobile vox pop and asked what he would do with free texts for life. He replied that he would use them to form a superband for a massive jamming session. This apparently appealed to Saatchi & Saatchi, who recruited Josh for this campaign.
Advert: T-MOBILE – TRAFALGAR SQUARE SING-ALONG FT PINK
Music: THE BEATLES – HEY JUDE
This ‘fab’ advert features a cast of thousands singing along to The Beatles classic song “Hey Jude” with special guest Pink.
This is the first of a series of Sing-along ads.
The re-mastered Beatles version of this song can be found on the ’1′ CD.
