Lacoste – Eau De Lacoste

Advert: Lacoste – Eau De Lacoste
Music: Grandmaster Flash and the Furious Five – The Message

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This ad, showing a Lacoste polo shirt folded into the company’s new fragrance collection, features the classic and influential hip-hop track The Message by Grandmaster Flash and the Furious Five, released in 1982 on Sugar Hill Records. A curious fact is that DJ Grandmaster Flash and four members of the rapping Furious Five don’t actually appear on the recording. It’s actually performed by singular Furious Five MC Melle Mel, along with Sugar Hill session musician Ed Duke Bootee Fletcher.