Advert: O2 Priority Moments – Things Are Changing
Music: Jedd Holden – Little Boxes
Another in O2’s ‘Fresh Thinking, New Possibilities’ campaign, this ad focusses on Priority Moments, and again features a specially recorded version of Malvina Reynolds’ 1960s protest song Little Boxes. This version is sung by Scottish musician Jedd Holden, currently lead singer in a four-piece band called Holden. You will most likely have seen a previous O2 ad featuring a version of Little Boxes sung by Adrienne Stiefel. The Adrienne Stiefel version is available to download from iTunes. The Jedd Holden version is, currently, not. There is also another version, created for O2 for a promotional video, by Walk The Earth, using little boxes as musical instruments. The Walk Off the Earth version is also available to download from iTunes.