Strongbow Pear – Earn It

Advert: Strongbow Pear – Earn It
Music: John Murphy – In The House, In A Heartbeat

Download track from iTunes
Download / CD from Amazon

Strongbow cider promotes its new pear variety with this ad featuring a much-used track which originally appeared on the soundtrack to the Danny Boyle movie 28 Days Later. It’s called In The House – In A Heartbeat, and it’s by Liverpool composer John Murphy. You can download the track from iTunes.

12 thoughts on “Strongbow Pear – Earn It

  1. toni

    I heard this song on 28 days later and it’s been bugging me ever since. This website is awesome!

  2. Rebecca T

    I hate to lower the tone but sounds like music thats in the Twilight (vampire) series of films.

  3. Al

    This track was originally made to sound like East Hasting by Godspeed You Black Emperor which is also usde in the sound track for 28 days later.

  4. JohnB

    I Googled this piece of music after seeing the Louis Vuitton ad several times. The creepy chord progression with those momentary dissonances is very striking. Very reminiscent of some of Nash The Slash’s instrumental music from the late 70′s. I even downloaded the MP3 from Amazon.

  5. mrhairyman

    Actually, I thought it could only be called Perry if it was made from ‘Perry’ Pears? Otherwise it is pear cider. CAMRA defines perry and pear cider as quite different drinks, stating that “pear cider” as made by the large industrial cidermakers is merely a pear-flavoured drink, or more specifically a cider-style drink flavoured with pear concentrate, whereas “perry” should be made by traditional methods from perry pears only

  6. Neilley

    Isn’t it called In the House _ without a heartbeat. I could be wrong. Oh and pear cider is called perry. Cider is made from apples

    • Paul

      Hi Neilly, no the track is called In The House, In A Heartbeat as stated. You are right about the definition of perry, but Strongbow is promoting this product as pear cider.

      • the_roadie

        perry is traditionally made from 100% pears, “pear cider” is a marketing name for the perries sold by the big brands and is made from pear juice concentrate (not pears) and may contain up to 25% apple cider, and also contains sugar syrups and grain extracts.

  7. Rob Andrews

    Sorry Richard but you’re wrong. This track does sound epic but not especially like God Speed. I love God Speed but they aren’t alone making spine tingling epic tunes. Off the top of my head I can think of Mogwai, Sigur Ros, Spiritualized and Vessels – all in a similar place at times.
    This track is awesome – just enjoy it.

  8. richard barge

    I heard this for the first time tonight. A complete and utter rip off of Godspeed! You Black Emporer – I can’t believe he has the nerve to put this music out

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