Advert: Tesco – Love Every Mouthful
Music: Battles – Ice Cream (feat Matias Aguayo)
This Tesco food ad bears a remarkable similarity to a recent Vision Express campaign, using the same song, the same quick-cut editing, and even including a shot of a guy wearing bagel glasses! (It should also be said that Tesco’s “It’s not just fuel, it’s food” is not entirely dissimilar to the M&S “This is not just food” strapline.) Ignoring the lack of originality, it’s a visually pleasing ad, and it’s always fun to hear Ice Cream by Battles. You can download the track from iTunes.