Advert: Sport England – This Girl Can
Music: Missy Elliott – Get Ur Freak On
Sport England’s Lottery-funded ‘This Girl Can’ campaign aims to encourage more women and girls to be active and take up exercise, ‘no matter how they do it, how they look, or how sweaty they get’. The video above is the full 90-second version of the bold TV ad, which has attracted plenty of praise, and some criticism. The song featured in the ad is Get Ur Freak On by Missy Elliott, the bhangra-flavoured R’n’B anthem from 2001. It originally featured on the album Miss E… So Addictive, and is also included on the Missy Elliot compilation Respect M.E. You can download Get Ur Freak On from iTunes.