Nike – Inner Thoughts

Advert: Nike – Inner Thoughts
Music: Apollo 100 – Joy

Download Joy on iTunes
Get Joy at Amazon

Part of the worldwide Better For It campaign, this Nike TV ad uses women’s inner thoughts to encourage them to get over insecurities and work out, much like the recent Sport England This Girl Can ad. The track used in the ad is Joy by Apollo 100 from 1972. Apollo 100 were a prog-instrumental act led by Tom Parker, and Joy is effectively a prog version of Johann Sebastian Bach’s Jesu, Joy of Man’s Desiring. The track was featured on the soundtrack of the 1997 movie Boogie Nights. You can download Joy by Apollo 100 on iTunes.