Freeview – You Must Conform

Advert: Freeview – You Must Conform
Music: Marvin Gaye & Tammi Terrell – You’re All I Need To Get By

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This is interesting, and must surely have freaked a few viewers out when it appeared during ITV’s Rugby World Cup coverage. It’s essentially a “hacked” version of Freeview’s singing cat and budgie TV ad, interrupted by an animated TV robot, and the message: “You must subscribe. You must upgrade. You must conform.” It’s a clever dig at subscription TV providers such as Sky and BT, and an original way to launch Freeview’s rebrand. Once the cat and budgie return, they’re singing You’re All I Need To Get By, a 1968 Tamla Motown hit for Marvin Gaye & Tammi Terrell. It’s available to download on iTunes.