Fiat 500X – Gives SUV New Meaning

Advert: Fiat 500X – Gives SUV New Meaning
Music: Pharrell Williams – Freedom

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Fiat introduces the new Fiat 500X with this TV ad, giving new meanings to the abbreviation SUV, from Stylish Urban Vehicle to Starry Utopia Vehicle. Perhaps surprisingly, Fiat have chosen a music track with a strong association with another brand. Freedom by Pharrell Williams was used to launch Apple Music’s Beats 1 last summer. It was subsequently released as a single, and is available to download on iTunes.


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