Bold 2in1 – Irresistible

Advert: Bold 2in1 – Irresistible
Music: Goldfrapp – Ooh La La

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Procter & Gamble’s Bold 2in1 laundry detergent brand becomes irresistible in this shirtless TV ad. The music track is Ooh La La by Goldfrapp, which was a hit for Alison Goldfrapp and Will Gregory over a decade ago, in 2005, and remains popular and fresh today. It has been used in several previous TV ads, for Apple, Vauxhall, L’Oreal and more. It’s available to download on iTunes.


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One thought on “Bold 2in1 – Irresistible

  1. Marie Aldridge

    Let’s have someone actually washing the sheets with the detergent! – stop trying to make household chores appear “sexy” – they NEVER will be!

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