Best of TV Ad Music 2016

Welcome to our annual round-up of the most popular TV Ad Music of the year, based on a combination of clicks and downloads. We published around 400 new ads in 2016, our 15th year online. Many thanks to everyone who visited, downloaded, commented, tweeted and messaged TV Ad Music over the last 12 months.

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Here, in reverse order, is our run-down of the most popular TV Ad Music of 2016. Use the links to watch the ads or download the tracks.


#10: Apple iPhone 7 – Midnight Watch
Music: Hamilton Leithauser + Rostam – In A Blackout iTunes / Amazon

This beautifully shot TV ad stood out among a whole host of 2016 Apple ads, largely due to the song, In A Blackout by Hamilton Leithauser + Rostam (from the bands The Walkmen and Vampire Weekend respectively). It’s from their recent album I Had a Dream That You Were Mine.

#9: Thomas Cook – Be Bold Watch
Music: Tam Cooper – Be Bold iTunes / Amazon

Thomas Cook’s 2016 TV ad was bang on trend, featuring an eye-catching dance and an ear-catching tune, as a young boy in a shark fin busts some moves by the pool. The popular music track is a bespoke composition by Tam Cooper for Earworm Music.

#8: Fiat 500 – Fresh Watch
Music: TIEKS – Sunshine (feat. Dan Harkna) iTunes / Amazon

This colourful 2016 Fiat 500 TV ad positioned the car as fresh as a blooming daisy and a squeezed lemon, and featured the music track Sunshine by TIEKS featuring Dan Harkna.

#7: Samsung Galaxy S7 – Sink Watch
Music: Charles Trenet – Boum! iTunes / Amazon

A young man waited for an important phone call on his water-resistant Galaxy S7 in this sink-based Samsung TV ad. The soundtrack featured one of the most popular French songs ever recorded, Boum! by Charles Trenet, originally released in 1938.

#6: Lloyds Bank – For Your Next Step Watch
Music: Jennifer Ann – Mad World (Tears for Fears cover) iTunes / Amazon

The Lloyds black horse returned in this ad, showing how the bank could be there for important moments in life. The soundtrack was a piano cover version of the Tears For Fears song Mad World, performed by US-born, UK-based musician Jennifer Ann.

#5: IKEA – Welcome Home Watch
Music: Patrick Watson – Lighthouse iTunes / Amazon

A young boy shone a little light on his mother’s journey home in this beautifully-made IKEA TV ad, with the strapline “life’s better at the flick of a switch”. The song was Lighthouse by Patrick Watson from the Canadian singer’s 2012 album Adventures In Your Own Backyard.

#4: Nationwide – On Your Side For Generations Watch
Music: Sleeping At Last – I’ll Keep You Safe iTunes / Amazon

First aired in summer 2015, this Nationwide Building Society TV ad, featuring a scarf passed down through generations, was number 2 on last year’s list and hangs on to make number 4 in 2016. The song is I’ll Keep You Safe by Sleeping At Last, AKA Illinois musician Ryan O’Neal.

#3: Boots No7 – Lift & Luminate Serum Watch
Music: Kaleo – Way Down We Go iTunes / Amazon

This hugely popular Boots TV ad for No7 Lift and Luminate triple action serum cleverly showed ballet dancer Alessandra Ferri dancing with a hologram of her young self. The song was Way Down We Go by Icelandic indie rock band Kaleo.

#2: Sky Q – Fluid Viewing Watch
Music: Sammy Davis Jr. – I’ve Gotta Be Me iTunes / Amazon

Number two on this list, and the most popular new TV ad music of 2016, saw Sky introduce its Sky Q next generation home entertainment system with Marvel’s Avengers fluidly moving through a home from one screen to another. The song is I’ve Gotta Be Me by Sammy Davis Jr, which was released as a single in 1968.

#1: Lloyds Bank – 250 Year Anniversary Watch
Music: Birdy – Wings (Acoustic) iTunes / Amazon

Here’s a thing: The number one most popular TV ad music of 2016 was also the number one in 2015. Easily the most popular ad in the 15-year history of this site, this Lloyds ad celebrated the bank’s 250th anniversary with an epic history-spanning “Horse Story”, featuring the iconic black horse. The much-downloaded soundtrack was an acoustic version of Wings by Birdy, a song from her 2013 album Fire Within.


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