Advert: AXA – The Dancer
Music: Karen O – I Shall Rise
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AXA promotes its research projects, including advances in prosthetics technology, in this TV ad featuring dancer Taylor Haines, from Anchorage, Alaska, who was born with Fibular Hemimelia, a bone disorder, and was fitted with a prosthetic leg at a young age. “We’re restless for a reason,” is the strapline. The song is I Shall Rise by Karen O from the Yeah Yeah Yeahs, from the soundtrack of the Lara Croft video game Rise of the Tomb Raider. It’s available to download on iTunes.
