Best of TV Ad Music 2017

Here we go again with to our annual round-up of the most popular TV Ad Music of the year, based on a combination of clicks and downloads. We published more than 350 new ads in 2017, our 16th year online. Many thanks for visiting, downloading, commenting, tweeting and messaging TV Ad Music over the last 12 months.

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Here, in reverse order, is our run-down of the most popular TV Ad Music of 2017. Use the links to watch the ads or download the tracks.

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#10: BMW 5 Series – Ambition, Raised Watch
Music: James Brown – The Boss (Remix) iTunes / Amazon

BMW aims to raise ambitions with the 5 series in this TV ad. The song is James Brown’s ultra-funky The Boss, from the 1973 soundtrack to the film Black Caesar. It’s been given a subtle remix for the ad, with the addition of a hip-hop style kick-drum line, courtesy of Soho Music.

#9: TalkTalk – It Matters: Toe Tapping Watch
Music: Viola Wills – Gonna Get Along Without You Now iTunes / Amazon

This Gogglebox-style ad captures a couple (the parents of actual Gogglebox siblings Pete and Sophie) relaxing in their front room while toe tapping and singing along to the Viola Wills song Gonna Get Along Without You Now from 1979.

#8: AA – Singing Baby Watch
Music: Ike & Tina Turner – Proud Mary iTunes / Amazon

The AA go straight for the advertising jugular with this surefire combination of a cute baby, a catchy song, and some (admittedly ropey) lip sync effects in a humorous and very popular TV ad. The lip sync and voice that sings along are provided by a slightly older child – although she’s still just six years old. The song is Proud Mary by Ike and Tina Turner (sometimes credited solely to Tina). Proud Mary was originally a hit for Creedence Clearwater Revival in 1969, before Ike and Tina substantially reworked it in 1971.

#7: Samsung Galaxy S8 – Sibling Rivalry Watch
Music: Way Way Okay! – Better Now iTunes / Amazon

Yet another Samsung Galaxy S8 TV ad, this one focuses on a pair of sisters and their phone-based rivalry. The pop-rock music track is Better Now by Way Way Okay!, who describe their music as brash, youthful and energetic, and say they aim to “create a soundscape that doesn’t require their fans to think too hard”. Which might just be perfect for a TV ad sync.

#6: Coca-Cola – Poolboy Watch
Music: Tony Dallara – Come Prima iTunes / Amazon

A brother and sister compete to get a Coke from the fridge to the pool for their poolboy, only to be beaten to it by their mum, in this amusing Coca-Cola TV ad. The 1950s soundtrack is Come Prima by Italian crooner Tony Dallara. Come Prima was translated into English as For the First Time, which seems appropriate given that one of Coca-Cola’s most famous TV ad anthems was First Time by Robin Beck.

#5: DFS – Our Designers #sofaexperts Watch
Music: Bert Kaempfert and his Orchestra – A Swingin’ Safari iTunes / Amazon

DFS introduces its designers in this animated TV ad, featuring a jazzy instrumental track, which may be familiar for its use as incidental music in various films and TV shows. The hugely popular track is A Swingin’ Safari by German big band leader Bert Kaempfert and his Orchestra from 1962.

#4: Sainsbury’s – Food Dancing Watch
Music: MysDiggi x Sainsbury’s – Food Dancing (Yum Yum Yum) iTunes / Amazon

Sainsbury’s first TV ad from the W&K agency features a diverse set of non-actors dancing in their own kitchens as they prepare food. The bespoke song, Food Dancing (Yum Yum Yum), was specially created by MysDiggi, formerly known as Mystro. London-based MysDiggi had his first job at Sainsbury’s, and his mother still works there, so he has a personal link with the supermarket.

#3: Virgin Media – This is Virgin Fibre Watch
Music: Dick Dale and his Del-Tones – Misirlou iTunes / Amazon

This pretty epic Virgin Media TV ad features a huge cast of film, TV and sports characters (look out for Usain Bolt) racing down a Virgin Fibre cable, all to the 1960s surf-rock sound of Misirlou by Dick Dale and his Del-Tones, best known for being featured on the soundtrack to Pulp Fiction.

#2: Samsung – The New Normal Watch
Music: Rufus Wainwright – Across The Universe iTunes / Amazon download

This Samsung TV ad, demonstrating how technology, notably the Galaxy S8 and VR headset, has changed what the next generation will consider to be the new normal, features a memorable dinosaur VR sequence, and a memorable song – Rufus Wainwright’s cover version of the Beatles’ Across The Universe, which featured on the soundtrack of the movie I Am Sam.

#1: Lloyds Bank – By Your Side
Music: Hannah Grace – Praise You iTunes / Amazon

Lloyds claims the number one spot for an unprecedented third year running with this TV ad, featuring the return of the iconic black horse. The delicate piano and vocal song is Praise You by Hannah Grace. It’s nominally a cover of Praise You by Fatboy Slim, the big beat mash-up track from Norman Cook’s 1998 You’ve Come a Long Way, Baby album. But that track was based around a prominent sample of Take Yo’ Praise by Camille Yarbrough, a deep soul cut from 1975, so the Hannah Grace version is really a cover of this. Hannah Grace is a singer from Bridgend, South Wales, who began her career posting covers on YouTube. Praise You is available to download on iTunes.

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