Advert: Dacia – Dacia Way I Like It!
Music: KC & the Sunshine Band – That’s The Way I Like It (version)
Oh dear. We’re going to give Konica Minolta Marketing Services the benefit of the doubt and assume that this Dacia TV ad, featuring the Dacia Duster, is a deliberately cheesy effort aimed at standing out during ad breaks, like recent efforts from Sainsbury’s, Tui and First Choice. It certainly doesn’t help the Romanian car maker improve its less-than-cool image. The ad repurposes KC & The Sunshine Band’s That’s The Way I Like It as “Dacia Way I Like It”. The KC & The Sunshine Band original is available to download on iTunes. The Dacia version is not.