Dacia – Dacia Way I Like It!

Advert: Dacia – Dacia Way I Like It!
Music: KC & the Sunshine Band – That’s The Way I Like It (version)

KC original on iTunes
KC original on Amazon

Oh dear. We’re going to give Konica Minolta Marketing Services the benefit of the doubt and assume that this Dacia TV ad, featuring the Dacia Duster, is a deliberately cheesy effort aimed at standing out during ad breaks, like recent efforts from Sainsbury’s, Tui and First Choice. It certainly doesn’t help the Romanian car maker improve its less-than-cool image. The ad repurposes KC & The Sunshine Band’s That’s The Way I Like It as “Dacia Way I Like It”. The KC & The Sunshine Band original is available to download on iTunes. The Dacia version is not.

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