Advert: Stella Artois – Joie de Bière: Pockets
Music: Major Tom – Dancing With Myself (Billy Idol cover)
Billy Idol version on iTunes
Billy Idol version on Amazon
This TV ad welcomes viewers to Le Village de Stella Artois, in what looks like the first of a series of narrative ads celebrating the “Joie de Bière”. This one sees villagers come up with came up with a groundbreaking invention that helps people take a break from their phones and enjoy life distraction-free: a pocket. The song is a version of Billy Idol’s 1982 hit Dancing With Myself, re-recorded for the ad in suitably French style by music agency Major Tom. The re-record isn’t available, but you can download the Billy Idol original on iTunes.
