Advert: Yves Saint Laurent – Hit the Road to the YSL Beauty Station
Music: The Madcaps – Too Good Too Be
iTunes download
Amazon download
This TV ad announces YSL’s latest marketing drive in line with this year’s Coachella, the YSL Beauty Station and pop-up store in Cathedral City. The video showcases a desert road trip taken by makeup influencer Kaia Gerber and the brand’s Global Beauty Director Tom Pecheux. Visitors can experiment or buy a product from their beauty vendo and try their various make-up looks. The music in the video is a 2015 indie track titled “Too Good Too Be” by The Madcaps from their 2015 self-titled album. It’s available to download on iTunes.
