Advert: iPhone – Privacy on iPhone, Simple as that
Music: Dustin O’Halloran – An Ending, A Beginning
iTunes download
Amazon download
In this advert, Apple gives us a glimpse of the philosophy behind their privacy policy. The advert shows skyscrapers, then people inside their homes. This happens while a voiceover in the background tells us how much they understand how consumers value their privacy, hence their commitment to its protection. The instrumental music in the advert is “An Ending, A Beginning” by Dustin O’Halloran from “Late Night Tales: Bonobo” released in 2012. It’s available to download on iTunes.