Advert: Virgin Media – To Better and Beyond
Music: John Parr – St. Elmo’s Fire
Network provider Virgin Media has created the integrated brand campaign to showcase Virgin’s ultrafast broadband proposition, illustrated by the soaring ‘goat glider’.
This round a 60-second features a herd of goats stuck on the side of a mountain. As the tune kicks in, a hang glider appears and, as it gathers speed, a plucky goat is revealed as the pilot and reaching the edge of the mountain, it takes off, soaring off into the skies. At the same time, the voiceover asks: “Why stumble when you can soar?”
The song playing in this Virgin Media advert is ‘St. Elmo’s Fire’ taken from the album ‘St. Elmo’s Fire Soundtrack’ which was recorded by the artist John Parr.
It’s available to download from