Advert: Kia – Behind Every Sport, There is a Sportage
Music: Curtis Mayfield – Move On Up
The new Kia Sportage with progressive design and advanced technology – built to be your partner in motion.
“Behind Every Sport, There is a Sportage” is a Kia marketing campaign highlighting the SUV’s versatility for active lifestyles. Launched in mid-2025, the campaign emphasizes the vehicle’s sporty design, advanced technology, and cargo space, catering to daily needs and athletic hobbies.
Most of the advert spot is made up of owner’s energetic activities around their Sportages, including lifting heavy shopping, reaching for a tin of paint from a high garage shelf, practising some yoga, and, some dancing.
The music in this Kia Sportage Advert is a song called “Move On Up”, which was recorded by the American singer-songwriter and guitarist Curtis Mayfield.
It’s available to download or preview from