LOVEFiLM Instant – It Must Be Love

Advert: LOVEFiLM Instant – It Must Be Love
Music: Lotte Mullan – It Must Be Love

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If you’re not already aware of Lotte Mullan, you soon will be. Her outspoken blog, chronicling her journey through the music industry from work experience girl to pop star, is being turned into a movie. The 26-year-old’s cover of Labi Siffre’s It Must Be Love looks like it could be as popular as James Vincent McMorrow’s Higher Love cover from the previous LOVEFiLM ad. Heralded as ‘Suffolk’s Joni Mitchell’, Mullan became so frustrated with the music industry that she set up her own record label to put out her album, Plain Jane, which included the single Wicked Way. It Must Be Love is a TV Ad Music regular, with LOVEFiLM having already used Madness’s popular version of the song. Another version, by Newton Faulkner, was used in a Samsung Galaxy ad in 2011.