Advert: KFC – Believe In Chicken
Music: Vedran, Albin Lindberg, and Martin Permer – Versi
KFC has just released this ad campaign for Summer 2024 encouraging viewers to “BELIEVE IN CHICKEN” in a world where everything else is unreal and unreliable.
The ad feels almost post-apocalyptic, showing zombie-like people walking and dancing through a city as technology malfunctions around them, before everyone gathers around a dancing chicken — culminating in the words “BELIEVE IN CHICKEN.”
KFC described this as its biggest-ever UK brand campaign, premiering during the UEFA Euros opening match (Germany v Scotland) on ITV1 in a prominent 90-second slot. The central idea: in a mad, unreliable world full of disappointment — the weather, your partner, your job, half-empty crisp packets — chicken is the one thing that’s always good, always there, always crispy.
The soundtrack is a track called “Versi” by Vedran, Albin Lindberg, and Martin Permer. It’s available to download on Apple music.