Advert: Citroën DS3 – Challenge Convention
Music: Discobitch – C’est Beau La Bourgeoisie
Download track from iTunes
Get track from Amazon
This summer 2013 TV ad for the Citroën DS3 features hundreds of uniformed people marching through cityscapes, then cuts to the non-uniformed DS3, with the slogan ‘challenge convention’. The track is C’est Beau La Bourgeoisie by French duo Discobitch (Kylian Mash and Laurent Konrad). The song was a hit in continental Europe when it was released in 2008, but isn’t easy to find in the UK. A version of the song, hidden away on an obscure dance compilation, can be downloaded from iTunes, and used copies of the CD are available from the Amazon marketplace.