T-Mobile – Join The Band / Free Texts

Advert: T-MOBILE – JOIN THE BAND / FREE TEXTS FOR LIFE
Music: JOSH’S BAND – COME WITH ME

Download / CD from Amazon
Download track from iTunes

This series of ads and internet virals features musician Josh Ward. The story goes that Josh, the bassist with pub band Alphabet Backwards, was approached for a T-Mobile vox pop and asked what he would do with free texts for life. He replied that he would use them to form a superband for a massive jamming session. This apparently appealed to Saatchi & Saatchi, who recruited Josh for this campaign.