Advert: T-MOBILE – JOIN THE BAND / FREE TEXTS FOR LIFE
Music: JOSH’S BAND – COME WITH ME
This series of ads and internet virals features musician Josh Ward. The story goes that Josh, the bassist with pub band Alphabet Backwards, was approached for a T-Mobile vox pop and asked what he would do with free texts for life. He replied that he would use them to form a superband for a massive jamming session. This apparently appealed to Saatchi & Saatchi, who recruited Josh for this campaign.