Advert: O2 – Things Are Changing
Music: Sniffy Dog featuring Adrienne Stiefel – Little Boxes
This is the launch ad for O2′s new £12 million ‘Fresh Thinking, New Possibilities’ campaign. The ad features a specially recorded version of the 1960s protest song Little Boxes, originally by Malvina Reynolds and then popularised by Pete Seeger. More recently, the song was covered by a range of musicians, including Elvis Costello, Randy Newman, Regina Spektor and The Shins, for the opening titles of the TV show Weeds. This version of the song, by the Sniffy Dog music and sound design company featuring vocals from Adrienne Stiefel,
will be made available to download , and further versions of the song will feature in subsequent ads.