Advert: Sky News – iPad App
Music: Elbow – Open Arms
Sky are the first broadcaster out of the block to use Elbow’s melancholy / euphoric Open Arms, from the album Build A Rocket Boys! The track will no doubt soon be featured over the climactic moments of every TV reality show, just like One Day Like This was. This ad uses an instrumental section. The ad showcases the new Sky News For iPad app, which is initially free to use. Of course, this ad, like so many others around at the moment, also showcases the Apple iPad itself.