Lurpak Lightest – Be Wonderful and Wise

Advert: Lurpak Lightest – Be Wonderful and Wise
Music: Rutger Hauer – Cooking Up A Rainbow

‘Healthy doesn’t have to be humdrum,’ and neither do TV ads judging by this extraordinary effort created by Wieden + Kennedy London and director Dougal Wilson for Lurpak’s new Lightest butter spread. Aside from the eye-popping visuals, the ad is particular remarkable because it features Rutger Hauer singing. Yes, that’s Hollywood star Rutger Hauer out of Blade Runner. The Dutch actor has been associated with the Danish butter for several years, but who knew he could sing? The song, Cooking Up A Rainbow, was specially written for him, with the piano melody composed by Michael Russoff. It is, most regrettably, not commercially available.