Advert: Halfords – The Trip
Music: Skids – Into The Valley
This nostalgic vision of a family holiday will warm the hearts of many a viewer, as will the ad’s classic post-punk soundtrack. “The best trips last a lifetime,” is the strapline for this Halfords campaign, from DLKW Lowe, which cleverly places a couple of 1970s kids alongside a pair from the present day. The searing track is Into The Valley, a 1979 top ten hit from Scottish new-wavers the Skids, fronted by Richard Jobson, and with Stuart Adamson (later of Big Country) on guitar. And while some old punks might grumble about the track being used in an advert, all will agree that it still sounds fantastic.