Lynx – Peace Shower Gel

Advert: Lynx – Peace Shower Gel
Music: Backstreet Boys – As Long As You Love Me

Download track from iTunes
Download / CD from Amazon

This latest instalment in Unilever’s Lynx/Axe “Make Love, Not War” campaign shows how Lynx Peace shower gel and a catchy song on the radio can turn a stereotypical foreign dictator into a big softy. The ad is from the LBB agency, and the shower song was re-worked by MassiveMusic. The song is, of course, As Long As You Love Me by the Backstreet Boys. It’s available to download from iTunes. Note that Lynx is known as Axe outside of the UK.