Google – Impact Challenge

Advert: Google – Impact Challenge
Music: Major Tom

This unusual TV ad showcases ten innovations selected as finalists in Google’s Impact Challenge, a programme that supports UK non-profits using technology to tackle problems and transform lives around the world. Viewers were asked to vote for their favourite innovation, with four of the ten projects receiving £50,000 each. (UPDATE: The winner voted for by viewers was RNIB’s smart glasses to improve life for people with sight loss.) The chilled out soundtrack is provided by music production company Major Tom, and isn’t commercially available. Correspondents have pointed out that it sounds similar to the track Cirrus by Bonobo, so you may want to check that out and see what you think.