Levi’s – Live in Levi’s

Advert: Levi’s – Live in Levi’s
Music: Jamie N Commons – Rumble And Sway

Download track from iTunes
Download / CD from Amazon

Levi’s was one of the brands that pioneered the used of TV ad music (think of the laundrette ad with I Heard It Through the Grapevine), but it’s been a while since we’ve seen a new ad from the jeans manufacturer. This one, part of the global “Live in Levi’s” campaign, invites viewers to wear them, dare them, abuse them, share them – “just don’t bore them”. The track being played in the ad is Rumble and Sway by Bristol blues rocker Jamie N Common. It’s available to download from iTunes.