Advert: Sainsbury’s – Mog’s Christmas Calamity
Music: Rachel Portman – Original Score
Sainsbury’s revives children’s author Judith Kerr’s Mog the Cat for this three and a half minute festive film, Mog’s Christmas Calamity, which feels more like a TV special than a TV ad. It’s from the AMV BBDO agency, with the sound and music produced by Factory, featuring an original score by Oscar-winning composer Rachel Portman. The magical ad does carry an important message, aiming to promote child literacy with the Save the Children charity. Sainsbury’s is selling the Mog’s Christmas Calamity book for £3, of which £2 will go to Save the Children.