Protein World – New Year, New You

Advert: Protein World – New Year, New You
Music: The Magician – Sunlight (feat. Years and Years)

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Protein World support the claim that there is no such thing as bad publicity with this controversial TV ad, following last year’s similarly-themed billboard ads, which were banned by the UK advertising watchdog. The billboard ads were accused of being sexist and promoting “fat shaming”, and this TV ad seems likely to face similar criticism. It’s worth noting that the billboard ads weren’t banned for being sexist or offensive, but for concerns over their health and weight loss claims. The music track is Sunlight by The Magician featuring Years & Years. It’s available to download on iTunes.

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