Advert: Senet Group Responsible Gambling – Bad Betty
Music: Ram Jam – Black Betty (version)
Independent gambling watchdog the Senet Group launched its “Bad Betty” campaign, with the strapline “When the fun stops, stop”, in January 2015, but it’s been refreshed to coincide with the Euro 2016 football tournament. There are two ads – one focused on football and one on betting shops (see below). The song the people in the ad have changed the words to is of course Black Betty by Ram Jam. It’s available to download on iTunes. Advice on gambling awareness can be found at www.gambleaware.co.uk.