Yves Saint Laurent – Y The New Fragrance

Advert: Yves Saint Laurent – Y The New Fragrance
Music: Loyle Carner – The Isle Of Arran

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This YSL TV ad is as striking for its refreshing approach as it is for its visuals. Rather than featuring supermodels, the campaign focuses on artificial intelligence researcher Alexandre Robicquet, sculptor David Alexander Flinn, and rapper Loyle Carner. And British MC Carner provides the distinctive soundtrack with his song The Isle of Arran, from the Mercury Music Prize-nominated album Yesterday’s Gone. The song is built around a prominent sample from The Lord Will Make a Way by SCI Youth Choir, and is named after the island that Carner’s grandfather lived on. The Isle of Arran is available to download on iTunes. The video above is the full 90-second director’s cut.

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