Toyota – #StartYourImpossible Lauren

Advert: Toyota – Start Your Impossible Lauren Woolstencroft
Music: Kaleena Zanders – Stronger Than I’ve Ever Been (Piano Edit)

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The odds were against Lauren Woolstencroft ever winning a gold medal, almost 1 billion to 1, but she beat the odds to win eight Paralympic golds. This Toyota TV ad, premiered in the US during the Superbowl, doesn’t feature any cars, and instead focuses on the company’s sponsorship of the Paralympic and Olympic games,and promotion of the Mobility for All programme, with the slogan Start Your Impossible. The song is the piano edit of Stronger Than I’ve Ever Been by Kaleena Zanders. It’s available to download on iTunes.

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