Advert: BMW – The 8
Music: Don Fardon – I’m Alive
BMW offers a brief glimpse at the new 8 Series in this TV ad, promising pure performance meets supreme luxury. The song is I’m Alive by Don Fardon, from 1969. Originally written by Tommy James of the Shondells fame, it was first recorded by Johnny Thunder, and has subsequently been covered by Blue Swede, Tom Jones and Beth Ditto, with several of those versions appearing in TV ads. Don Fardon’s version from this ad is available to download on iTunes.