John Lewis – The Boy and the Piano

Advert: John Lewis – The Boy and the Piano
Music: Elton John – Your Song

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It’s here, the most anticipated Christmas TV ad of the year, from John Lewis & Partners – or should that be Elton John Lewis & Partners? It’s no surprise following newspaper leaks that the ad features Sir Elton John, but we can now see that it shows the singer reflecting back through time, with some CGI trickery, to the moment he received a piano as a gift for Christmas. It’s a bit like a backwards version of the recent Queen biopic, which was very popular, so John Lewis have timed that nicely, although in such dire times for the high street some commentators might wonder why the ad doesn’t feature much in the way of products that are actually for sale as the M&S ad does this Christmas (although JL is selling a range of pianos…) The song, of course, is Your Song, Elton’s first big hit from 1970. It’s featured in suitably remastered form on Elton’s recent greatest hits album Diamonds, and is available to download on iTunes. (PS. Look out for further John Lewis ads featuring Elton’s Step Into Christmas…)