Three – Go Binge

Advert: Three – Go Binge
Music: Rupert Holmes – Escape (The Pina Colada Song)

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Mobile network Three invites users to go binge, like the sloth / dolphin hybrid in this TV ad. Keen ears will recognise the music track as The Pina Colada Song, but only keen minds will recall that its full title is Escape (The Pina Colada Song), by Rupert Holmes. The 1979 AOR hit was recently featured on the soundtrack of the movie Guardians of the Galaxy. The song, about a man bored of his marriage and replying to a lonely hearts ad (with a twist in the ending), originally featured the lyrics “if you like Humphrey Bogart…” rather than “if you like pina coladas”. Rupert Holmes, a UK-born US citizen, has said he does not like pina coladas. Escape (The Pina Colada Song) is available to download on iTunes.

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