Best of 2010 round-up

It’s that time of year again, and we’re pleased to present TV Ad Music’s 2010 Top 10, based on a combination of the number of advert views and the number of music downloads from this site. You can find the top 10 ads and tracks below, along with an interview with the number one artist.

We added almost 300 new ads to the site this year, and received more than 2.6 million visitors. TV ads continued to use music in memorable ways, and some firm favourites emerged among TV Ad Music visitors. We hope you’ll continue to find the site useful in 2011, when we’ll be celebrating ten years of helping you find the music from your favourite ads. You can keep track of all the new ads we feature by following us on Twitter or joining us on Facebook.

The ten most popular tracks used to sell you stuff in 2010 were, in reverse order:

Advert: Adidas Originals – The Street Where Originality Lives
Music: Dee Edwards – Why Can’t There Be Love (Pilooski Remix)
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The first track on our countdown is Dee Edwards’ Northern Soul favourite, given a 2010 reboot by Pilooski. How many celebrity cameos did you spot in the ad?

Advert: Sky+HD – Supertelly
Music: Anthony Newley – Pure Imagination
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This ad first started airing back in February, using Anthony Newley’s Pure Imagination, from his wonderful soundtrack to the movie Willy Wonka and the Chocolate Factory.

Advert: John Lewis – Christmas 2010
Music: Ellie Goulding – Your Song
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This is the first of two John Lewis ads in our countdown, a Christmas ad featuring a cover of Elton John’s Your Song performed by Ellie Goulding. A previous John Lewis ad appeared in our 2009 Top 10.

Advert: Vauxhall Corsa – Pop Art
Music: Gnarls Barkley – Run
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This Gnarls Barkley track was a couple of years old by the time it turned up on this Vauxhall ad, but it proved extremely popular, soundtracking the Corsa’s colourful journey through Warhol-esque artwork.

Advert: Volkswagen Polo – Last Tango in Compton
Music: Roc C – Don’t Stop

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This eye-catching ad was directed by Jonathan Glazer, who made the Guinness Surfer and Dreamer ads, and features some tribal funk by Roc ‘C’, with his oddly-named pals Oh No and Pok Dogg.

Advert: Marks and Spencer Fashion – Fall For It
Music: Cheryl Lynn – Got To Be Real
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The most popular of this year’s M&S ads, this one features a 1978 Cheryl Lynn number, and sees Twiggy, Ana Beatriz Barros, VV Brown, Dannii Minogue and Lisa Snowdon on modelling duty.

Advert: Amazon Kindle – Seaside
Music: Annie Little – Fly Me Away (Piano Version)
Download Little & Ashley – Fly Me Away from Amazon
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Several ads for Amazon’s bestselling Kindle appeared on our screens this year, starring and featuring the music of Annie Little of the band Little & Ashley (with Marcus Ashley). This was the most popular.

Advert: Nikon Cameras – I Am
Music: Radical Face – Welcome Home, Son
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This Nikon ad uses a track by Radical Face, AKA Ben Cooper, from the 2007 album ‘Ghost’. The ad, which first aired in March, also features an appearance from Robbie Williams.

Advert: John Lewis – Woman’s Life
Music: Fyfe Dangerfield – She’s Always a Woman
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Shop at

A second entry in our top ten for John Lewis, but they just miss out on the top spot. This Billy Joel cover is performed by Fyfe Dangerfield, former lead singer of the The Guillemots.

And the most popular music track from a TV ad in 2010 is…

Advert: BT Infinity – Fibre Optic Broadband
Music: Allie Moss – Corner
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Allie Moss takes the number one spot in this year’s Top 10, with the track Corner, from her self-released Passerby EP. Allie is a singer and vocal coach from New Jersey, and the success of Corner on these shores led to a UK tour, and a new album, Late Bloomer, featuring the track.

We were inundated with requests for the song when the BT Infinity ad began to air. It was directed by Nicolas Caicoya of production company Transparent for the Abbott Mead Vickers BBDO advertising agency.

We spoke to Allie about the song. She told us: “I wrote Corner around the sentiment that sometimes in a tough situation the only thing (or even the braver thing) to do is ride it out. But it’s so much easier to have a friend to bear it with you, to not go it alone.”

But how did Corner end up on the BT ad? “I don’t actually know who discovered my song!” she says. “The agency that was working on the BT Infinity advert contacted me on my Facebook wall. I emailed them back and a few days later it was airing in the whole of the UK! Magical.”

“The feedback has been amazing. I just finished my first UK tour in November, and I’m coming back in early 2011 when I release my album in physical form.”

“A big thank you to BT for using my song and all the listeners who have sought out my music.”

You can download Corner by Allie Moss from Amazon or iTunes.

Previous best of round-ups:
Best of 2009
Best of 2008
Best of 2007

2 thoughts on “Best of 2010 round-up

  1. Colin Smith

    Hi there , the music for this ad was found and placed by Eclectic Sounds ltd after contacting Allie and her label Secret Road . Thanks , Colin Smith , director and composer at Eclectic

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