Best of TV Ad Music 2013

Welcome to our annual rundown of the most popular TV Ad Music of the year. We featured more than 400 new ads in 2013, and the website received almost 5 million pageviews, making this our busiest year since we started back in 2001. A big thanks to everyone who has visited, downloaded, commented, tweeted and messaged over the last 12 months.

Our top ten is compiled using a combination of clicks and downloads to determine the most popular ads and tracks. Some popular ads that just missed our top ten include the Bose Better Sound ad featuring music by Wild Cub, the Diesel Watches Mohican ad with music by The Black Soft, and the Nokia Lumia 925 ad featuring Alt-J. If your favourite isn’t included, you can find it in our A-Z or by using the search function.

So here, in reverse order, is the most popular TV Ad Music of 2013:


#10: Peugeot – New 2008 Crossover Watch
Music: Edward Sharpe & The Magnetic Zeros – Home iTunes / Amazon

It was a good year for LA indie band Edward Sharpe & The Magnetic Zeros. Their music was featured in ads from two different car manufacturers – Peugeot and Citroen. This Peugeot 2008 ad was most popular on our website, featuring the countryish Home, from the band’s debut 2009 album Up From Below. “I love this song and can’t get enough of it,” commented Samuel Rogers. Plenty of other readers seemed to agree.


#9: ITV – Where Drama Lives Watch
Music: Ellie Goulding – Explosions iTunes / Amazon

ITV produced several popular drama trails this year, the most clicked and requested of which was this one from back in January, which revealed a new ITV logo and featured shows including Endeavour and Broadchurch. The track is Explosions by Ellie Goulding, from her Halcyon album, and it was a big hit with TV Ad Music readers.


#8: Google Nexus 7 – Far From Home Watch
Music: Slade – Everyday iTunes / Amazon

Google’s festive Nexus 7 ads made it onto our Best of Christmas list a couple of weeks ago and subsequently became the most popular ad music on the site. There are actually three different ads – all featuring the same song – but the one that really seemed to strike a chord featured a Dad working away at sea who connects with his family via his Nexus 7. It was created by Joint and directed by Kevin Thomas. “This advert is beautiful, my hubby works away a lot and this just captures it all,” said TV Ad Music reader Michelle Bray Wilkins. The soundtrack is the 1974 number 3 hit Everyday from Christmas-loving glam rockers Slade. It was re-released as a single to coincide with its use in this ad.


#7: Sony – Xperia Z Sound, Vision, Colour and Detail Watch
Music: David Bowie – Sound and Vision (2013 Sonjay Prabhakar remix) iTunes / Amazon

In a year that David Bowie made a huge comeback, this Sony TV advert from March for the Xperia Z featured a remix of one of his most popular tracks. Created by McCann London and directed by Tarsem Singh, the ad features scenes from the colourful Holi festival in India. The Bowie track Sound and Vision, which originally appeared on the 1977 album Low, was specially remixed for the ad by Sonjay Prabhakar. The remix was released as a single. “Really cool advert, love the remix,” commented Will from Kinobo.


#6: Samsung Galaxy Note 3 + Gear – Dreams Watch
Music: Squeak E Clean – Sweet Dreams (Are Made of This) (Remix)

This really popular ad features a girl being inspired to create a dancing puppet show using the Samsung Galaxy Note 3 smartphone and Gear smartwatch. The soundtrack created plenty of discussion here at TV Ad Music. It’s a cover version of the 1983 Eurythmics hit Sweet Dreams (Are Made of This), and was created for the ad by the Squeak E Clean music production company. It isn’t commercially available, so the hunt was on for a similar version. The nearest we could find was a version by actress Emily Browning, recorded for the movie Sucker Punch and available to download from iTunes.


#5: Persil – For Whatever Life Throws Watch
Music: M83 – Outro iTunes / Amazon

French electronic rock band M83 owned 2013 in terms of TV Ad Music syncs. Their track Midnight City was featured in Renault and Gucci ads, and Outro was featured in a Red Bull ad and this popular Persil ad, which makes our top five. Outro is from the album Hurry Up, We’re Dreaming. In the ad, from DLKWLowe London and Academy Films, a girl walks through a field while various substances are thrown all over her dress. Luckily, there’s a bottle of Persil Bio at the end of this TV ad – for whatever life throws.


#4: Samsung Smart TV – Charge Watch
Music: Kill It Kid – Run iTunes / Amazon

Another Samsung ad, this one is a mini blockbuster, featuring a stampede of Roman Centurions, cheerleaders, cowboys, wolves, GIs, Maori warriors, American footballers, beach buggies, police cars, helicopters – and a huge T-Rex – all charging towards a Smart TV viewer. The campaign, from CHI & Partners, was produced by Somesuch&co. The ad was filmed on Bethells Beach in New Zealand and directed by Romain Gavras. Some TV Ad Music readers noted a similarity to the Beta Band music video for their track assesment. “It’s a blatant rip-off,” commented Neil. “Urrerly shameless!” Nevertheless, this ad got lots of clicks, and it’s soundtrack plenty of downloads. It’s a track by Kill It Kid called Run, from the 2011 album Feet Fall Heavy.


#3: Tesco F&F Clothing – Autumn/Winter 2013 Watch
Music: Ben Pearce – What I Might Do iTunes / Amazon

Into our top three, and we find an ad described as “compelling to watch” by reader Sally. Landing in September, Tesco’s F&F clothing ad showcased its Paris-inspired Autumn/Winter 2013 collection using a couple of eyecatching dancers. The track they are shaking it to is What Might I Do by Ben Pearce. “Great song,” said Gabrielle Evans. “Love the song!” said Emma. Thumbs up all round.


#2: AXA – Little Things Mean a Lot Watch
Music: Little Shoes Big Voice – Little Things Mean a Lot iTunes / Amazon

Just missing out on our top spot is this TV ad – or actually pair of ads – highlighting AXA’s healthcare and home insurance services. The campaign was created by Kitcatt Nohr Digitas. The incredibly popular soundtrack is a specially-recorded version of the song Little Things Mean A Lot, which was a number one hit for Kitty Kallen in 1954. The version in the ad was produced by Aardvark Sound and performed by Little Shoes Big Voice, a duo featuring Jack Durtnall and Emily Harvey. It wasn’t initially available commercially, but due to popular demand was released as a single – much to the delight of many TV Ad Music readers.


#1: Sony 4K TV – Volcano Watch
Music: RY X – Berlin iTunes / Amazon

Amazingly, our number one most popular TV Ad Music of 2013 only hit screens in November. But the stunning Sony 4K Ultra HD TV ad was a huge hit with our readers. The ad, featuring the petals of around 8 million flowers, was created by McCann London and shot in 4K by director Jaron Albertin in Costa Rica. The soundtrack is a song called Berlin by Australian singer RY X, real name Ry Cuming. “Beautiful song!” commented Deryn Cullen. “Singer doesn’t half sound like Guy Garvey from Elbow.” See if you agree – you can download the track from iTunes.


So that’s it for another year, but we’ll be back in 2014 with all the latest TV Ad Music. You can keep right up to date by following us on Twitter, liking us on Facebook or adding us on Google+. We’ll be adding new community features to the site in the new year that will provide more ways to comment, make requests, and interact with other readers. Thanks again for visiting TV Ad Music in 2013, and we hope you have a great 2014.

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